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Alan Siegel is one of the best-known figures in the branding industry and a longtime advocate of clarity and simplicity in communications. In 2011, Alan created Siegelvision, a new strategic branding and communications consultancy that champions clarity above all. Alan is also the founder and chairman emeritus of global branding agency Siegel+Gale. Alan and I discussed his new book Simple: Conquering the Crisis of Complexity. Alan also gave great advice and a how to on creating a brand identity for your small business.