LIVE from the Combined Sections Meeting in New Orleans, Louisiana, Jenna Kantor, SPT guest hosts and interviews Sandra Norby on women in leadership roles and their presence on social media. Dr. Sandra Norby PT, DPT is the president of the American Physical Therapy Association Private Practice Section.

In this episode, we discuss:

-Social media for private practice owners

-Sandy’s reflections on her social media experience

Do men tend to be more recognizable on social media?

-Ways women can showcase their accomplishments

-And so much more!


Social media is an important tool for business owners to market their existence because now, more than ever, “People find you through social media.”


One of the benefits of social media is being able to engage with people all over the world. Sandra believes, “It’s a way for us to share our story to a wider audience in a split second.”


Sandy recommends building connections with people who will help share your successes on your behalf. She has found that, “We need to support each other.”


For more information on Sandy:

Sandra Norby, PT, DPT is CEO and Co-Founder of HomeTown Physical Therapy, LLC. This Iowa based corporation provides a practice model for ownership and champions the leadership of women in physical therapy. Sandra has served on many leadership positions in APTA and PPS, including being a member of PPAC and two terms as a Director on the PPS Board. She was awarded the 2017 APTA Federal Advocacy Leadership Award for her instrumental work on making Locum Tenens a reality for physical therapists.

Sandra received her Physical Therapy Masters degree from the University of Iowa and her DPT from the University of Montana – Missoula. She has an expertise in compliance and billing and has been a speaker at many state and national events on topics that include technology, leadership, and championing the success of women in physical therapy.


For more information on Jenna:

Jenna Kantor (co-founder) is a bubbly and energetic girl who was born and raised in Petaluma, California. Growing up, she trained and performed ballet throughout the United States. After earning a BA in Dance and Drama at the University of California, Irvine, she worked professionally in musical theatre for 15+ years with tours, regional theatres, & overseas ( until she found herself ready to move onto a new chapter in her life – a career in Physical Therapy. Jenna is currently in her 3rd year at Columbia University’s Physical Therapy Program. She is also a co-founder of the podcast, “Physiotherapy Performance Perspectives,” has an evidence-based monthly youtube series titled “Injury Prevention for Dancers,” is a NY SSIG Co-Founder, NYPTA Student Conclave 2017 Development Team, works with the NYPTA Greater New York Legislative Task Force and is the NYPTA Public Policy Committee Student Liaison. Jenna aspires to be a physical therapist for amateur and professional performers to help ensure long, healthy careers. To learn more, please check out her website:


Resources discussed on this show:

APTA Private Practice Section

WendySueSwanson MD Twitter


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Have a great week and stay Healthy Wealthy and Smart!


Xo Karen



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©2019 Karen Litzy Physical Therapy PLLC.
©2019 Karen Litzy Physical Therapy PLLC.