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On this episode of the Healthy Wealthy and Smart Podcast, I welcome Jarod Carter on the show to discuss strategies for patient acquisition. Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since.
In this episode, we discuss:
-Jarod’s top strategies for acquiring new patients and clients
-How to gain different referral sources in your area
-Why investing in video content has helped boost Jarod’s practice
-Investing time on the initial phone consultation for lead conversion
-And so much more!
“I don’t really promote the idea of physician marketing.”
“Video can be really, really powerful.”
“Giving them more than one option to connect with you and request information or start a conversation is huge.”
“Start developing your personal brand early on.”
“Start retirement investing right away.”
For more information on Jarod:
Jarod Carter PT, DPT, MTC opened Carter Physiotherapy in Spring 2010, a 100% cash-based clinic where he provides an hour of one-on-one care in every treatment session. Via creative marketing and his reputation for producing fast results, his patient schedule was full within 6 months of opening his cash-based practice. In the fall of 2011, he released his first book My Cash-Based Practice and has been blogging, podcasting, and speaking on all aspects of the out-of-network practice model ever since. After over 5 years of researching the subject and consulting with many legal and compliance experts along the way, he released his newest book: Medicare and Cash-Pay Physical Therapy
Jarod enjoys surfing, swimming, travel, and time with family. He married the girl of his dreams in April of 2015 and they welcomed twins into their life in January of 2018. They currently reside in Austin, TX with their golden retriever, Stella.
Resources discussed on this show:
The Cash-Based Practice Podcast
Cash-Based Practice Podcast iTunes
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Have a great week and stay Healthy Wealthy and Smart!
Xo Karen