In this episode, CEO and Founder of the Bold Leadership Revolution, Tara Newman, talks about creating a better relationship with money.
Today, Tara talks about Profit First, her EMS Framework, the common blocks that women face, and helping women feel more comfortable talking and thinking about money. How do you raise your rates? How do we shift our energy without losing money?
Hear about startup burnout, improving your relationship with money, and get Tara’s advice to her younger self, all on today’s episode of The Healthy, Wealthy & Smart Podcast.
- Profit First helps women make and keep more money.
- “I’m really passionate about teaching women to change the way they think, and even talk, about sales.”
- The EMS Framework:
- Energy. What is the energy in which you’re approaching sales?
- Mindset. What is your beliefs and attitudes around sales?
- Strategy. This is your sales process, and how you come at it with your energy and mindset.
- “When we feel good, good things happen.”
- “Shifting your energy and feeling good does not actually have to cost a dime.”
- “Selling is about empathy. Women are empathetic. Women are fantastic listeners. They ask great questions. These are all the things that being a good salesperson encompasses.”
- “The secret to sales is to keep going.”
- “It’s okay to be uncomfortable. It’s okay just to listen.”
- “Women think that they need to be perfect in order to make money.”
- “I hear from a lot of women that they don’t feel safe with money. We were never taught how to make it, manage it, keep it, and use it for growth reasons.”
- “There is nothing more frustrating than wanting to do good work in the world, and not having anybody to do that work with or for.”
- “Raising your rates is actually easy. Can you communicate the value and not the amount?”
- “Don’t take yourself so seriously. Be weird. Be yourself. That’s what people want. People buy from people.”
More about Tara Newman
Through her podcast, The Bold Leadership Revolution, as well as her association, The Bold Profit Academy, Tara Newman is the Leader of Leaders. She supports leaders as they embrace their ambition and leave the grind behind. Using decades of entrepreneurial experience and a Master’s in Organizational Psychology, Tara is uniquely qualified to teach leaders to run businesses without sacrificing their health, relationships, or integrity by establishing behaviors, habits, and rituals aligned with their vision of success.
Sales, Leadership, Money, Income, Lessons, EMS, Energy, Mindset, Strategy, Profit First, Responsibility, Relationship, Communication, Expectations, Healthy, Wealthy, Smart
Revenue Goal Calculator: Profit First Revenue Goal Calculator
To learn more, follow Tara at:
Facebook: The Bold Leadership Revolution
LinkedIn: Tara Newman
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Read the full transcript here:
Speaker 1 (00:02):
Hey, Tara, welcome to the podcast. I am happy to have you on.
Speaker 2 (00:05):
Thanks for having me, Karen. I’m excited to be here
Speaker 1 (00:08):
And I will say right when I got on the call. So you can’t see this everyone because it’s a podcast, but we both have the same rode podcaster microphone. So it’s like, this is destiny, but I have a question
Speaker 2 (00:23):
Because I think I know why we have the same ones by any chance. Did Jason help you set up your podcasting stuff or did you ask him for it?
Speaker 1 (00:32):
You know, and we’re talking about Jason van Orden, did he? No, no. I just did a lot of research and I went to be my gosh.
Speaker 2 (00:40):
He is like the King of podcast equipment. Yeah. So see, maybe he helped you. I know, I think I got my, this suggestion from him.
Speaker 1 (00:48):
Yeah. I think I just looked around, I went to BNH and I asked them like, this is what I’m doing. BNH photo is a big store here in New York city. And I said, Oh, I’m debating between like, what’s the other one that everyone uses the Yeti. Yeah. The Yeti and the route. And they were like, no, you want the rode podcaster? And I was like, I’ll spend the money. I’ll do it. I’m going to do it. So so yes, when we came on, I was like, Oh my gosh. And then of course we have all these people in common as well. I guess just a New York thing. I don’t know. I know, but you sound less new Yorker than me. Well, I’m originally from Pennsylvania, so that explains it. That could explain it. But I was telling Tara when Tara, when we got on that, I saw her speak at Tricia Brooks speaker salon a couple of years ago, year and a half ago. And I thought to myself, Ooh, I like her mental note, like reach out to her for the podcast. And then, you know, 2020 came and, well, we all know what happened there that we do. We all know what happened there. So I feel like I already know you, but now it’s a chance for the listeners to get to know you. So let’s get into it before we start. Can you give the listeners just a little bit more about you about kind of why you do what you do?
Speaker 2 (02:13):
Oh yeah, sure. That’s like a, a loaded question. I feel like I could talk about that forever, but I really teach female business owners how to increase their sales so they can have more cashflow and they can have more profit in a way that’s simple and without as much stress, because I know that, you know, when I’m working with women business owners, they’re usually really amazing at what they do and they’re experts and they love it. And they’re passionate about it, but they’re not as passionate about running a business and I’m actually passionate about the running the business part and the sales part. So it winds up being like a fantastic
Speaker 1 (02:55):
Partnership. And I will also add that you’re also profit first consultant now in my business group that I ran with physical therapists. That was the first book. I said, you have to read this book. Right. And so now this is not a profit first based podcast or anything like that. And we’re going to go into a little bit more, but what, what was that like to become a consultant from profit first? Did you read the book and it changed your business? How did that come about?
Speaker 2 (03:26):
So I actually read the book in 2014 when it first came out before, like right before I started my business, but I wasn’t, it’s not an easy book to read to be honest. And I think like when I read it, I didn’t really read it. Like I dabbled, I think my husband read it. And, and so I didn’t actually fully read the book until after I was certified, but I had implemented profit first ish in my business in 2006 teen. And it really changed everything. It made things so much easier. I used to have plenty of revenue coming in, but the cash wasn’t there, like the cashflow was off. So I get really stuck. And I remember being in a mastermind and being in my hot seat and just being like, I have no money. So that’s really why I love profit first is because it really helps women keep, make and keep more money. And I think that we don’t think about that when we start out, we think about like, we have this great idea. We love what we do. And it’s like gangbusters out the door and then it’s like, Oh wait, like there’s this money component.
Speaker 1 (04:38):
Absolutely. And especially with women, it seems like and I, I know I’m this way. I hear this from people it’s Oh, well, it’s, it’s the charging part. It’s how do you bring up to people? What your, what your fees are and, Oh, I feel weird about it. And that the money issue, especially with women can be really sticky. I’m sure you found that. That’s why you do what you do.
Speaker 2 (05:06):
It is really sticky. And you know, we weren’t, a lot of us weren’t raised with the language for money, especially for me, I’m a gen X-er, I’m 44 years old. My mom stayed home most of the time. She didn’t go to work outside the home until later. And, you know, I always say like, women, women come to me and they’re meeting me like 15 years into my journey leading them. And so they don’t realize that I started exactly where they started. You know, even when I first started my business, that was the first time I was really responsible for my own money. I always tell people, I’m like, I’m so embarrassed. But like, even from before my husband and I were married, I just used to hand him my paycheck and be like, just pay the bills and deal with it. So that was like a really rude awakening when I started my business and my own. And that’s really why I’ve become so passionate, not just about profit, but about helping women sell.
Speaker 1 (06:04):
Yeah. And, and let’s get into that because you have created a framework inside the bold profit Academy, which is part one of the offerings that you have to help women and their relationship with money. And it’s called the EMS framework. So we know it’s not emergency medical services. I Googled that. It’s not it. So what is the EMS framework?
Speaker 2 (06:31):
I always joke around though and say it’s equally important. So the Amis framework, I’m really passionate about teaching women to change the way they think and even talk about sales, right? The way we have absorbed sales and the framing and the lens through which we look at sales is, is actually not really in alignment for a lot of women. Right? And they, you mentioned some of the challenges that they have, like asking for their rate or understanding their value or not having the confidence to have those conversations, not knowing how to have those conversations. They’ve never been taught. And if you were anything actually like me and my husband, when we first started our first business, we didn’t even realize we have to sell things. And what happened was, is we went out of business. Well, I guess we might make sense. And we went bankrupt.
Speaker 2 (07:30):
Right, right. And we didn’t even realize we needed to sell. So ever since then we have made it kind of really a part of our mission is to help people learn from the lessons that we learned. So I’ve created the EMS framework and it stands for energy mindset and strategy in that order. So what is the energy in which you’re approaching sales? Is it desperation? Is it fear? Is it, you know, tense and gripping what’s happening with your energy and how can we get you to shift that energy before you even do anything else? And then it’s like, what is your mindset around sales? Is it that you don’t believe you can sell? Maybe you don’t believe you have the personality of a salesperson. Maybe you don’t believe that, you know, how any of those things, what are your beliefs and your attitudes is in the mindset piece. And then in the strategy piece, that’s your actual sales process. And honestly, any process will work. They’re like the same seven steps, all that jazz, but it’s how you come at it from your energy and your mindset that makes that the strategic action that you’re going to take in your sales process. So much more powerful and potent.
Speaker 1 (08:47):
And what are some common things that you’re coaching your clients through? Let’s start with energy, right? What are some common energy blocks that women have and how do you help them get over it?
Speaker 2 (09:03):
So I think it’s one, and I wouldn’t say it’s necessarily a block. I think it’s our conditioning. Do you believe you deserve to feel good as a woman? Like, do you like, do women have this belief that they should,
Speaker 1 (09:15):
And I have to think about it. So I saw you, right.
Speaker 2 (09:21):
Because when we feel good, good things happen. And when we feel good, we’re more confident when we feel good, we have a better self concept. You know, Brian, Tracy, he’s a sales you know, well-known sales trainer. And he just says like, can you just say in the mirror, I like myself, but that’s so hard for people to do, especially women to stand there and be like, I actually liked myself. Right. But when you can do that with your self concept and how you see yourself in the energy and what you bring to things that changes everything.
Speaker 1 (09:53):
Absolutely. And it’s, isn’t it sad that I had to think about that. I’m like, yeah, I think I deserve good stuff, but it shouldn’t be, I really struggle with it
Speaker 2 (10:03):
That w they struggle with like, feeling joy and pleasure and enjoyment and just good. Right. And it’s not fake good. It’s not coping in wishing good. It’s like, and it’s not even like, what’s your morning routine, but everyday when you wake up, what are you doing for your energy?
Speaker 1 (10:26):
Is this a question? No, I’m just [inaudible] Oh, no. What am I doing? Well, what, one thing I do that actually does help with my energy is I get up in the morning and I make my bed first thing. And that actually helps with my energy
Speaker 2 (10:44):
A hundred percent. Right. And I think you bring up such a great point, because when I talk about this in the, in the framework, what I want women to hear is it doesn’t have to cost to me shifting your energy and feeling good does not actually have to cost a dime. It doesn’t have to take a long period of time. You know, you can do it at any point during the day, you know, depending on what you’re feeling and where you’re at. And so if you, if everyone can just wake up in the morning and think to themselves, you know, what am I doing to care for my energy? What am I doing to feel good today?
Speaker 1 (11:20):
And, and that’s a big, that’s a very powerful shift, especially in these times when everything there’s like tension on top of tension on top of tension. And you know, a lot of people that listen to this podcast are physical therapists. There are health and wellness professionals, and it’s, it’s stressful, you know? And so being able to do one thing that doesn’t cost any more money, it may cost you a tiny bit of time. Not a lot. It takes me two minutes to make my bed in the morning, but I feel like, all right, I’ve accomplished something. This is good.
Speaker 2 (11:56):
Speaker 1 (11:59):
When it comes to, so let’s say, you’ve, you, you are working on your energy. And that obviously flows right into the mindset part of things. Right. And oftentimes, you know, you hear a lot of women say, Oh, I don’t want to like sell things. Cause it just feels like icky. I don’t want to be like that used car salesman, quote unquote. And that is a mindset issue, right?
Speaker 2 (12:24):
Yeah. I mean, those are your beliefs that you have around, around selling. And so what I like to do is I like to reframe things. So for example, I’ll hear somebody say, Oh, I need to create this opt-in so I can lore people in yeah. Loring people. And these are human beings, right? Like you’re welcoming people and you’re inviting them in, you’re sharing something with them that can help them. And the funny thing is, is like women, I think are so naturally gifted salespeople. They just do all the things that great salespeople do it. We just haven’t been presented that like, when you think of, of amazing salespeople, I just mentioned Brian, Tracy, right? Like he’s a dude in there. There are really great, amazing women salespeople, but there are fewer. And the ones that maybe we think of right off the bat, or like the used car salesman, I hate going a Bob’s to buy a couch. No, like that just doesn’t work for me. But I think too, like thinking about when you’ve been, when you’ve had somebody sell something to you and it’s felt really good to kind of shift that perception and to reframe that is really helpful as well. So not looking for the reasons to believe selling is icky, slimy, sleazy, smarmy, whatever your words are for it. And, and finding the examples of it being done really well.
Speaker 1 (13:50):
And do you have examples of people doing it like women in particular who are doing it very well?
Speaker 2 (14:00):
So I can share with you the reason why I think women will sell Stu sells really well. So it’s about selling is about empathy and that completely gets missed, especially in the online business space, or like as soon as you like flip open an app and there are all these internet marketers swarming about or anything like that, you, you know, you see it in the health, the health and wellness field, it’s, it’s gross. It’s, flat-out gross. The way that people, and I think they just particularly happen to prey on people’s pain, specifically women. So we tend to see it as not feeling good. But women are empathetic. Women are fantastic listeners. They ask great questions. These are all the things that being a good salesperson in campuses. Yeah. It’s not so
Speaker 1 (14:52):
Much the sort of vomit all over the person. This is what I do, and this is what I can offer. But instead, it’s you doing a little less talking and doing a little more listening.
Speaker 2 (15:05):
Exactly. Exactly. So from my perspective, when we have women in the bold profit Academy and we’re teaching them how to sell, we’re not teaching them how to do anything different than they’re already doing. We’re teaching them to leverage the things that already come natural to them. And they experience success so much more quickly because we’re not actually asking them to change their behavior.
Speaker 1 (15:30):
Right. You’re just, you’re kind of putting this obviously into a framework, but almost into a, I don’t want to say a script, but into an outline, is that the right or no
Speaker 2 (15:46):
Going to correct you slightly. So the way we do things in the bull profit Academy is through frameworks. And the reason why we pick frameworks is because it gives you a guideline and then you can take that and adopt that to itself. So I’m saying to you, energy is important. You, yoga might be it for you or like throwing around heavy weights might be it for you. Or, you know, I love my Peloton, but someone else might do something else. Right. Someone might not choose to do anything physical, you know? So because I love Peloton, I take Tuneday’s classes and she always says she has, I’m giving the class of classes, the recipe, and then you season to taste. And so that’s why we do frameworks, because like I said, in the beginning, women business owners, any business owner goes into business because they love what they do. Right. And they’re passionate about being the expert that they are. And sometimes the business piece doesn’t excite them as much. So we give them a lot of frameworks and templates for them to customize in their business to do that heavy lifting
Speaker 1 (16:50):
Yeah. Template. That’s the word I was searching for. It was not coming into my head template. Listen, and I will tell you the people who listen to this podcast, we love that kind of stuff. We love that. Having a little structure around things, you know, we’re, we’re a little more kind of type a like, let, give me some structure and I’ll run with it. And so how has this EMS framework, how does it impact daily sales habits for small business owners for these female entrepreneurs?
Speaker 2 (17:22):
Okay. So there’s your secret about sales? I’m not one for telling secrets, but there’s a secret. The secret to sales is to keep going. So the whole point of the EMS framework is to build resiliency because if you’re taking care of your energy and you’re looking at your mindset before you take the strategic action, that’s resiliency. So when you wake up in the morning and tired and you think, what can I do for my energy to get me to feel good? Right? You’re not just rushing into your strategic tasks, feeling like hell and then burning yourself out or, or feeling like poop, right? Like you’re, you’re actually feeling, you’re always feeling good and you’re always able to move forward. You’re always fueled up and really taking care of yourself so you can keep going. And that consistency is what brings in what brings in the sales and fills your pipeline.
Speaker 1 (18:22):
And I think you hit on something really important and it’s that burnout. And I hear that a lot, especially from women who are just starting their business. They’re like, I don’t, I feel like I’m already burned out and I haven’t even started yet. Right. I haven’t even gotten out there. I haven’t done the sales yet. I haven’t. And I’m already burnt out. So how do you coach those women? What do you,
Speaker 2 (18:46):
I’m sure they come to you, but that I just actually posted on Instagram. I want to be, I’m going to host be hosting a free conversation around women and business and what I’m calling a global crisis of fatigue among women. The number one reason why women come to me is fatigue, tired, feeling like poo, whatever it is, right? Because we have been conditioned to jump through every hoop imaginable for our success. Women’s sex women and success. It hasn’t typically come easy. We’re the first ones to raise our hands were the first ones to volunteer. We are the first, you know, we do a tremendous amount of unpaid labor throughout our, throughout our lives. And we’re exhausted. And then we get into our business and we think that we don’t know anything. We think we’re doing it wrong. We think that you know, we should be doing it differently.
Speaker 2 (19:55):
The marketing messages start to come in preying on the fact that women want financial freedom, but have the things like I’m not good enough. I don’t see my value. I’m not con right. Like if you, if you really think it’s insidious and it’s gross. And so what happens is, is there’s more hoops. Well, now I need to go take this training and now I need to go take this course. And now I need to go do more. And if it’s not happening fast enough, I must not be doing enough. And if it’s not right, all the time over and over and over again. And none of that is true.
Speaker 1 (20:28):
And I have thought that all the time, I still think that all the time, Oh, maybe I should take this course, or maybe I should do this, or maybe I should. And yeah, it’s, it is. And it is gross, but it is, it’s hard to get that out of your head, because like you said, we’ve been conditioned you and, and you’ll find this really interesting as a fellow podcaster. Talking about that sort of conditioning of how we, we just don’t think we’re good enough. A, a, a physical therapist or a physio from, from Europe said, how come, how come? I don’t see a lot of women as guests on podcasts. I don’t understand if we’re in a profession that’s 60, some percent women. How come all the podcasts are men? How come all the podcasts are hosted by men? Where are all the women?
Speaker 1 (21:23):
And, and and so a pod, a male podcaster, I guess, sent she’s like, well, we asked 30 women, 20 of them said no, and five never got back to us. And, and so I think to myself, this is a tough nut to crack. Is it exactly what you said? I don’t know anything. Is it all, this is it. They don’t have time because they’re raising kids, they have to do this. They have to work. And then I brought up, well, maybe it’s a way they were asked because I will ask people to come on and I have had women sad, and I don’t know what I would talk about. And I said, well, I wouldn’t ask you to come on the podcast. If I didn’t think you had something to talk about. So I coached them through and we work on a podcast together. Right. And, and so, I don’t know. What are your thoughts on this? I mean, you’re a podcaster.
Speaker 2 (22:11):
So I think, I think that there’s, there’s a lot of, there’s a lot of things that could be at play here. However, what I do know for sure is women who are experts, don’t see themselves as experts, right? Women don’t see their value, and that’s why they struggle to make sales present themselves. And this is whether you’re in your own business or whether you’re working as a professional in somebody else’s business. Right. And so I know that they struggled to see their value and they struggled to see their con like that they’re good enough for that contribution. I, myself, when I was first starting out in my business, I turned down oppor opportunities that I was referred for, where people were like, no tower, you need to go and do this consulting gig. And so I do some corporate consulting as well. And I was like, Oh, that company’s too big. Or the topic they’re asking, I don’t feel confident enough on. And you know, I think that’s part of, what’s keeping women in a, in a financial bracket. That’s, that’s not sufficient.
Speaker 1 (23:15):
And what do we, what do we do? What do we do? That’s the big question, right? What’s your best advice on that? What, like, what do you tell your ladies?
Speaker 2 (23:27):
So I think what’s important about this is that I started a couple of years ago in the mastermind that I run, where we had a quarterly money date that we just got together and we talked about money and we do this in the bull profit Academy as well. And it’s okay to be uncomfortable. It’s okay. Just to listen, I have had women sit on these calls, looking like they were going to vomit. That’s how uncomfortable they were. But I think you have to have these conversations with the right people who understand all that’s there around money. And that it’s actually not about your mindset, because that’s what people get told that this is, Oh, this is your money mindset. You’re in scarcity. Yeah. That’s why. Yeah. Right. No, that’s a marketing message. I mean, yes. Women feel scarcity, but you know, I think that there’s a lot to unpack around how we think about money from a generational standpoint, from a societal standpoint, from a racial standpoint, like there are so many intersections when it comes to money, you know, you know, my dad, my dad, my dad’s a business owner too.
Speaker 2 (24:47):
And he laughs at me sometimes when I start to get a little tight fisted, because he’s like, you’re just being a refugee Tara. This is like the refugee in our family. Like, cause my grandmother fled Poland and it like in 1920 and he’s like, you’re not in the shuttle anymore, Tara, like you can, you know, and I’m like, that’s right. Like they do. I, I, you know, we, we feel that way and it’s not always ours that we’re carrying, like our parents have passed down messages or grandparents have passed down messages, society. We don’t have the language for money. We feel shame around it so much shame around money. Women think that they need to be perfect in order to make money. They think they have to have the perfect family to be successful. They think they have the perfect marriage. They think. I mean they, the stories. Right. And I think that if you can find a safe environment to talk about that so much more and get that support as possible.
Speaker 1 (25:42):
Yeah. I think that’s wonderful, wonderful advice for, for people out there and it doesn’t have to be formal. I mean, you can have like a group of, of girlfriends or fellow entrepreneurs that you’ve, that you trust and that you feel, you can talk about these issues with, because it is hard and I’m gen X as well. And it’s the same thing. My mom, wasn’t working for most of my childhood and then went back to work a little bit later. And, and it is, there is this, Oh, I don’t know if I deserve to make that much money or I don’t know, Oh, this seems expensive. Or if I run things even by my parents or something like, Ooh, that seems like a lot, Oh, I, how could you charge so much? How could, and so those messages get stuck in the brain, you know? So it, it does take a lot of work to get that unstuck.
Speaker 2 (26:36):
I will also say, this is where profit first comes in really handy because it gives you language for money. And it gives you a system for money that if you just do the steps and you just do the system, it takes a lot of I find any system in any structure calms. My nervous system makes like literally my nervous system calms down. And so having that structure for my money calms my nervous system way down and allows me to approach my money from a much different perspective.
Speaker 1 (27:10):
Yeah. We, in the PT world, we would call that a SIM, which stands for safety in me. So throughout your day, you have Sims, which are safeties in me or dims, which are dangers in me and from a pain science standpoint it is hypothesized that the more dims you have during your day then Sims, you may feel more pain, especially if you’re a chronic pain suffer. So we try and have those have more Sims introduced into, into one’s life to outpace the dims. That’s actually really good.
Speaker 2 (27:40):
Interesting, because I hear from a lot of women that they feel, they don’t feel safe with money. They don’t feel responsible with money. We were never taught how to make it, manage it, keep it, and use it to for growth reasons. Like those were things that were not, that were not taught to us.
Speaker 1 (27:59):
Yeah. And I, I will say like using profit first using that system, I started using that a couple of years ago and I was like, Oh, I do have money. Oh, I see how it works. Oh, when it comes to paying my taxes, I’m not stressed out. Like I turned my quarterly taxes up, it’s right there and I just pay it. And it’s so like, I feel like so light and I do have a history of chronic neck pain. And, and I will say, this is for me a big, it’s like a super SIM for me, because I don’t feel that anxiety and stress and around tax time, because I know it’s there, I’ve already done it. It’s true. And, and it just makes such a huge difference, but you’re right. There is that conversation needs to be had for women around their safety, with money and with sales and with, with confidence around all of that. It’s hard. And the thing that’s so
Speaker 2 (29:03):
Interesting about women too, is that they do such a great job suffering in silence. I’m sure you see this.
Speaker 1 (29:09):
Yeah, yeah. Right. Yeah. Right.
Speaker 2 (29:14):
Bring in silence and not asking for help. You know, not wanting to receive support. I know a lot of women that I work with feel like they need to know it all or they need to get it all right.
Speaker 1 (29:27):
Yeah. No, you hit it. You hit the nail on the head before when you said it has to be perfect before I do something. And that was me for years and years, if I’m going to put a program out, it has to be perfect. I have to have, it’s all planned out, needs to be perfect. And it doesn’t not at all. And it doesn’t. And just having, knowing that was very freeing.
Speaker 2 (29:50):
Yeah. I watch I watch women put a lot of obstacles in their way and, and I know I get that. We do that for self protection. Yeah. To feel safe, to, you know, to, to not fail to, you know, not look silly or foolish or whatever our stuff is. And at the same time we really need to get on with that. Yeah. And we need to find a way to be courageous and brave now more than ever
Speaker 1 (30:25):
Agreed. Agreed. It’s just, yeah. And what would you say to people who are like, Oh, it’s so daunting. I’m just not even going to bother.
Speaker 3 (30:33):
Speaker 2 (30:36):
Well, I mean, we can have a conversation around what’s that costing you [inaudible], you know, and, you know, peel back the layers to that because I can guarantee you that, you know, that’s affecting you in ways beyond which you’re even able to conceptualize because you’re, you’re shutting it down and you’re closed off. I mean, ultimately people have to be willing to do this and which is why, you know, around the work that I do, it’s really important to me to always reiterate to people. It’s okay. To be scared. It’s okay. If a spreadsheet feels intimidating it’s it’s okay, like, please don’t overthink this, please. Don’t overcomplicate this. I am giving this to you the way it is so that all you have to do. I do, we do a lot, like a lot of it in the bowl profit Academy, we do a lot of calculators that like just takes all of the, all of that stuff out of it. Right? Like that charge that, all that charge out of it. If I could just remove all of the barriers and all of the obstacles, I will do that.
Speaker 1 (31:50):
Yeah. And that’s what I think that’s what women need, you know, it’s what we need to feel good is to say, how can you take away using the analogy? So before, can you take away some of those hoops?
Speaker 2 (32:04):
Yep. Yeah. Don’t don’t you dare go into your money without checking on your energy first and your mindset. Do your EMS before you look at your money.
Speaker 1 (32:15):
Yeah. And that’s, that is good advice because we we’ve all gone into our bank account when I did it the other day, which has happened. What’s just happened here. And, and whether that be good or bad. Right. but, but you’re right. You have to use that energy that in order to, to get into the sales process, to make money, to help more people, right. Like you said, women want to get into business so they can help people. Well, guess what, if you don’t have a good framework what’s going to happen.
Speaker 2 (32:53):
There is nothing more frustrating than wanting to do good work in the world and not having anybody to do that. Good work with her for I have been there. Yeah.
Speaker 1 (33:06):
And it’s an, and then that can lead to this sort of demoralizing mindset. The, I failed. I can’t do it well. Oh, well, I was, this is, this is, I’m done.
Speaker 2 (33:17):
Well, here’s where women, here’s where women go. I must be charging too much. Yes. So I’m just going to lower my prices. But the reality is, is we just need to up our skillset.
Speaker 1 (33:31):
Yeah. And, and I I’m guilty of that. I’ve certainly done that in the past. I’m like, Oh, I’ll just, Oh, well maybe I’ll just lower the rate. And that will get more people to come in. And it doesn’t, it doesn’t
Speaker 2 (33:45):
No, because then you’re looking at perceived value of what you’re selling. Right. People will be like, why is she, so why is she so cheap? Right.
Speaker 1 (33:54):
Yeah, absolutely. Absolutely
Speaker 2 (33:56):
Not know what she’s doing. She must not be confident. That’s
Speaker 1 (34:00):
So true. And, and I try, and you know, a lot of physical therapists now are, are sort of using an out of network model or a cash based model where the person pays you up front. And, and it is hard for women to raise their rates. Men are like, after six months, I raised my rate by $50. Oh, I raised it again. No problem. No problem. Women are like, so how do you, what do you say to someone who’s like, I can’t raise my rates.
Speaker 2 (34:29):
All right. So there’s like the practical piece complex. I mean, it isn’t, it’s not, so I think there’s a couple of things at play. I think if you think that you can’t raise your rates, raising your rates is actually easy. You change the number, you put it on your, your chart or your website, right. I mean like the actual act of raising your rates is easy. Maybe we need to do some talking around like how much should you raise them to and whatever. But the reality is is can you communicate the value and, and not the amount, it’s not about the amount, it’s about the value. And it’s about understanding how to talk to people, have a sales conversation and overcome whatever concerns they have around that. So it’s, it’s not actually a price issue. It’s again, it’s are you comfortable with selling issue? Yeah.
Speaker 1 (35:27):
Yeah. And that’s like you said, where the listening and the empathy and stuff, that women are so good at any way that they’re probably doing naturally, they just don’t know it. They just need a framework. They just need a little bit of guidance.
Speaker 2 (35:38):
Think about someone who, who, or something you’ve just bought recently. And like, you just couldn’t wait to buy it or you couldn’t wait to give them your money. Right. Like why, what happened? What was that conversation like? And inspect that because someone is, is like excited and can’t wait to give you their money, you know? Gosh, if somebody’s back is bothering them. Or I had sciatica last year, that was like my worst hell ever. So, you know, I would have paid millions of dollars for someone to make that go away. It wouldn’t have even mattered. I wouldn’t even cared if you were like, I can help. You’ll be like, awesome.
Speaker 1 (36:13):
Yeah. And, and I hear that so many times over and over again from people who are not physical therapist or not health and wellness professionals. And I think it’s, I love that you said that because I think it will give the people a little more confidence.
Speaker 2 (36:30):
Yeah. I mean, if you’re, if a lot of your audiences like physical therapists and chiropractors, I will tell you that, like I had, I’ve worked with a couple of chiropractors and they’re like, I went to the chiropractor convention, I’m going to be facetious and silly. I went to the chiropractor convention and I came out with this 4,000 page manual on how to run my back office and my front office and all this stuff. And I’m like, great. So what are you going to do to actually stand out? Because the 5,000 other people that went with you got the same 4,000 page manual. And so I find a lot with health practitioners that I work with, they really it’s beneficial to get outside of that health practitioner loop and, and, and look to find strategies from other industries talk to people who are outside that industry.
Speaker 1 (37:23):
Yeah. Yeah. Great advice. I
Speaker 2 (37:25):
Mean, that’s with any industry, but I just specifically know sometimes that, you know, or, or in health industry too, you, you tend to have a lot of regulations and quote unquote rules. Right. So you’d get very stuck in like, well, the regulation, the regulation, the regulation. And so I sometimes come in and I’m like,
Speaker 4 (37:47):
Is that really the regulation?
Speaker 1 (37:54):
But yeah, it is that, that is true. There are some perimeters from which we have to work around, but you can still work around them and be successful and, and have a better relationship with money, which is all, you know, what we’re talking about here today is just to how to have a better relationship with money and how to not be afraid of it and how to move forward with your business, knowing that it’s, it’s part of business. Yup. Period. When we take it personally, but it’s business, it’s business. Yeah. It’s business. And now before we wrap up, is there anything that maybe I over or that we didn’t cover that you’re like, Oh, I really want to, I really want the listeners to know this.
Speaker 2 (38:43):
I think we really we really covered a lot. Actually. We talk a lot, we talked a lot about money and sales, which is so exciting to me cause I can talk about that forever and ever and days.
Speaker 1 (38:56):
Well, speaking of which, where can people find out more about you to learn about when you’re, when you have events and learn about your programs and follow you on social media and all that fun stuff.
Speaker 2 (39:08):
Okay. So the first thing that I want everybody to do is I have a resource for your crew. So if they go to the bold leadership revolution.com forward slash resources, I have a revenue goal calculator that actually you plug in your personal information, it tells you based on how much you need to make to cover your expenses. It tells you how much revenue you need in your business. And it’ll plot it out with profit first. It is nifty
Speaker 1 (39:39):
Amazing. And we’ll have that link in the show notes.
Speaker 2 (39:44):
Yup. I like to hang out on Instagram. So I’m at the Tara Newman and I have a podcast, the bold money revolution.
Speaker 1 (39:51):
Awesome. So Tara, last question, knowing where you are now in life and in career, what advice would you give to your younger self?
Speaker 2 (40:03):
Hmm. Don’t take yourself so seriously. I’m a serious person. Like I could be super serious. And I think like if I had to do it all over again, just like be weird, you know, be yourself. That’s what people want is people buy from people, right? Like you’re humans are out there and they want to work with you and they want to know you in all your weirdness and all the things like just be you it’s, it’s really that simple.
Speaker 1 (40:34):
Yeah. And I remember having this conversation with someone else on the podcast and said, you know, you want to be the Flamingo in a sea of penguins
Speaker 2 (40:45):
Speaker 1 (40:46):
Because there’s like you said, there’s someone out there who’s looking for you for you. And if you’re like everyone else they’re going to miss you.
Speaker 2 (40:54):
They, yes, there are people who are out there. And I think here’s the thing when you beat, when you’re more, you, you S like other people feel seen. And when you tell your story and you can connect with people, like just super quick, I just had a recent ADHD diagnosis at 44. And I, when I was like, Oh, I think I need to get an evaluation done. I went and we went to listen to the whole bunch of podcasts and I just typed in ADHD. And there were all these women podcasters with ADHD, and I would listen him. And I would cry because I didn’t know how to, I was so normalizing what was not normal, but I lived with it my whole life. And I didn’t know. And them sharing their story helped me see, like, what was normal, what wasn’t normal, what I needed to talk to my doctor about places where I could be releasing guilt that I felt about things. And so I think it’s just so important.
Speaker 1 (41:59):
Yeah. And thank you for sharing that. That’s so, so powerful for for people to know that there are others out there going through the same thing and that yes, you’re seen in your herd. And I think that’s a great way to end the podcast. So thank you so much, Tara, for coming on, and I really appreciate it. And I can tell you that all the listeners do too.
Speaker 2 (42:21):
Thank you so much for having me
Speaker 1 (42:23):
And everyone. Thanks so much for listening in today. Have a great week and stay healthy, wealthy and smart.