In this episode, Creator of Practiceology, Paul Wright, talks about 7 critical mistakes that healthcare professionals can make that can hurt their bottom line and their business in general.
Today, Paul talks about Perfectionist Syndrome, the implications of discretion, and doing your own PnL. What is the true role of your business?
Hear about the danger of falling in love with your product, packaging an outcome-driven solution, and maintaining effective recruitment and internal systems, all on today’s episode of The Healthy, Wealthy & Smart Podcast.
- “If it’s [your business] robbing you of your life, it’s not what it’s there for.”
- “Find the hungry market and satisfy that need.”
- “If you’re not embarrassed by the first launch of your product, you’ve launched too late.”
- “To the blind man, the one-eyed man is king.”
- “If you haven’t upset someone by midday every day, you haven’t said anything really important.”
- “One of the single biggest and most effective things you can do in your practice is to tighten up the reporter findings conversation.”
- “Remove discretion at the operating level of your business.”
- “Once you are the only person that has that program, you can’t be compared on price.”
- “You can’t put a monetary value on family time.”
- “There’s no such thing as quality time with your family. Family time is quantity time.”
More about Paul Wright
Paul Wright is a Physiotherapist and former owner of multiple allied health clinics in Australia (which he rarely visited). He is the author of the Amazon Best Seller “How to Run a One Minute Practice”, founder of the Practiceology™ health business freedom program, and has helped thousands of allied health business owners across 57 countries, earn more, work less, and enjoy their lives.
Healthy, Wealthy, Smart, Physiotherapy, PT, Business, Practiceology, Supply, Demand, Mistakes, Solutions, Healthcare, Entrepreneurship,
Get a hard copy of “How to Run a One Minute Practice” ($4.95AUD. Use promo codes below)
- Non-Australian Buyers: KARENOS (Get $15 OFF)
- Australian Buyers: KARENAUST (Get $5 OFF)
To learn more, follow Paul at:
LinkedIn: Paul Wright
Subscribe to Healthy, Wealthy & Smart:
Read the Full Transcript:
Hey Paul, welcome to the podcast. I’m happy to have you on.
Absolute pleasure to be here. What a boss.
I know it’s so we’re doing a little podcast swap here which I love. I love being able to swap podcasts with other hosts where you come on mine I come on yours and we get to know each other better. So it’s been really great leading up to these podcasts. And today, you are going to talk about seven critical mistakes that healthcare practitioners can make. That can really hurt their bottom line and their business in general. But before we get to that, can you tell us your story of your career and how you ended up where you are so the listeners get a better idea of who you are?
Well, I’m I was born for a young Karen. Now I’m from from a small country town. I’m obviously Australian by my accent. I live in beautiful Newcastle but an hour north of Sydney. But I grew up in a small town about seven hours northwest of Sydney in the middle of the outback. They talk about Australia next so I’m in the outback. And what does what does a young kid do as in a small country town he Bhikkhu like sport, he becomes a physical education teacher. Because that was all I thought you could do as as a kid. I love sport. So I went to Newcastle University studied my physio, field education qualification, and then didn’t even know what a physio was, but I met a physiotherapist at a party. And I liked anatomy I liked physiology. I thought, gee, that sounds cool. I don’t think I could be a teacher for a long time I had an entrepreneurial streak I think so I didn’t know I could work for someone else for my rest of my life. So I’ll get into this physio course went to Sydney Uni did my physiotherapy degree and within two years after graduating I had started my first practice I then ended up with six of them in Sydney, one in Newcastle and five in Sydney. And I think my claim to fame Karen is I as I went through this journey I didn’t go to them I was fortunate that I stumbled across the E myth by Michael Gerber very early in my business career and and I’m trading at my window counter in my practice and and looking out on the road that goes past in Sydney and there’s a bus keeps going past one on the side of the bus why most small businesses fail and what to do with that is on the side of the bus and I’m getting there watching the sun come up in the morning watching the sun go down like most most help business owners and this bus kept going past and I’m getting better now I wasn’t good there but I’m better now that the universe was telling me something followed up with this with this he ended up getting it to a Michael Gerber seminar read the book EMF and then I created then systematize the practice and as I said eventually had six didn’t go to any of them and I then sold them which is a lesson for all of you guys the major role of a business is eventually to sell it and then started teaching other health business owners how I did it how I was able to run the remotely and how how you can still be a great health professional and have a successful business and still have a great quality of life which I think most of us miss out
yeah that’s a great point talking about quality of life and I think that we’ll probably get into that throughout this interview so without yeah without further ado, why don’t you share with us these seven critical mistakes that can reduce your profits increase your stress and really not allow you to live your life outside of your business. So let’s start with number one.
Well the first one having said I’ve done all of these by the way so you have earned the right to
I can’t I kind of I kind of assumed that so I’ve done
I’ve done all of them but the smart people learn from other people’s mistakes so hopefully you’ll listen to what’s happening now. That Mistake number one that I identified early is failing to understand carrying the true role of your business and if you think about what what does what does your business do for you and if it’s robbing you of your life it’s not what it’s there for the role of your business is to serve you it’s your certain needs to give you more life yet when you ask most health business owners why they started this I I wanted to be my own boss or I wanted to make my own decisions or the guy was working for before was an idiot. Whatever they like to say but is this really happening now and as Gerber talked about when I first read it you’re now doing the hands on work of the practitioner plus you’re also doing the business stuff the marketing the recruitment in any wonder we get overwhelmed so early. And and that’s why Gerber talks about it’s true. I was probably better off opening a plumbing business because I couldn’t do it. plumbing work I was better off opening a business that I couldn’t physically do then I could list run the business and that’s the whole idea of this. My brother who’s a plumber would be staggered because I’m hopeless with power tools and I he’s banned me from using any sort of manual labor things but the idea of the businesses to serve you and one thing I suggest you look at guys, his his work out what I call your freedom score. And your freedom score is simply how many hours per week on average? Do you spend treating patients at your practice? How many hours per week do you spend physically treating patients and if you’re telling me that we’ve done this in seminars, 50 6070 I’ve heard I’ve had one guy doing it five hours. And they’re still trying to run the business, you just, you just can’t do that. So and we talk about this thing between practice ology, right is law, which is, which is as your number of team members increases, your freedom score must decrease, you can’t keep adding team members to your roster, because they time suck, they have to take energy out of you, and still see all the patients, there’s going to be this balance. And that was how I was able to run it. But when that being said, you have the choice of how you run your business. Now my model was to replace myself, get therapists in do the work for me. So I had freedom of time and freedom of money. But some of our clients have a Mr. X. Mr. X is the guy that runs healthcare practice, but he runs it on his own terms or her own terms. Doesn’t work, school holidays, start at nine finishes at two sets his own hours or her own hours charges, what they feel it. And guys I’m thinking about that don’t even have sometimes receptionist though, sometimes if the surfs up, they don’t turn up at the practice, they just gave surfing. But the patients know that’s the deal. If you want to see this person, that’s the model. But even in that case, Karen, the business is still serving that person. It’s, it’s it, you’re the master, but not the other way around. And I don’t know if you’ve ever made that. But that’s understand what you want your business to do for you. And make sure it does it. Otherwise it’ll suck the life out.
Yeah, and I think that’s why when you look at your business, whether you’re just starting, you’ve been in it for a couple of years, you’ve been in it for 20 years, if you’ve never written down what your goals are for your life, not what your business goals are, but you know, do you want to spend, do you want to be able to watch a movie a week workout five days a week, spend dinner with friends, pick up your kids from school, drop them off, you have to write those goals down while you’re looking at your business. Because that’s that’s how you’re going to have that freedom. And that’s how you’re going to have your own life outside of the business.
And the natural recourse for all health business owners is typically to see more patients, regardless of what happens in their business. Regardless, they need more money, they see more patients, team member leaves, I’ll see more patients. So that that’s that’s the recourse their natural recourse is to go back to what they know. We teach our clients sometimes that’s the worst thing you can do. You need to do something exactly the opposite. And one point also to this is that this is probably one of my worst moments. You’ve got understand to the concept of current bank and future neck when you think about your business. Now I had a current bank business meeting. I had one of my practices earlier was inside a fitness center. So I had a physiotherapy practice inside a fitness center in Sydney. And it was a good business. It was a cash cow. But what I didn’t realize at the time was it was fragile. So it was it was making me lots of money at the time. How I knew was fragile. I got a phone call from one of my clients would have been a Thursday night. He said, Paul, I’ve got some news for you. The owner of the gym I’ve heard hasn’t paid rent for three months. Okay, this is a $300,000 business like I’m running here. Oh, that’s the good so I ring the owner who when you will do the gym tonight what’s the deal? He said it’ll be sold out Don’t worry about Okay, I arrived at the practice the next day cancer that patient list hard to track proceeded to put everything inside the trap that day. So by Friday, five o’clock, I’ve been everything inside the event saying what are you doing wrong? What are you doing? Well, I said I’m taking everything out because I don’t know what’s happening here. This is all a bit unstable because I went to give the owner the gym my rent check for the month and he didn’t accept it. He said hold on to that for a second. Roger, you might need it. So okay, the writing’s on the wall, drove off in the truck and everyone’s saying Ronnie, another another gym Chad’s gonna buy this place, you’ll be back open on Monday. So when I open on Monday, I’ll bring the truck back and I’ll check everything back in then I’ll be fine. But I’ll tell you, I never again set foot inside that building. It shut that day and I never will went back in there. So overnight, a business goes from 300 grand to zero. What’s the lesson I had a current bank business, there was nothing. I was relying on someone else’s rent someone else’s tenancy. If you’re leasing a space in a Medical Center in a fitness center in something else, you think you’ve got a business you can you can sell. There’s no real future banking, that you are at the mercy of your landlords. So it’s not a bad way to test the market to see if there’s available market. But that’s not your long term gig. Because there’s a problem with it, and I’ve suffered badly. Anyway, yeah, yeah, start number one.
Big mistake, mistake number one. So let’s talk about Mistake number two.
All right, we do this all the time. We fall in love with our product. We fall in love with the idea of being a therapist, like I fell in love with the idea of being a physio, but I didn’t know was there a market for that? Was there a need for more physios, I just wanted to be one. But we do that all the time, we fall in love with our product of therapy, what we got to fall in love with is, is the market, you got to fall in love with the market once, so you might have a passion for trading on that elbow pain in one arm. Gullfoss, that might be your passion. But if there’s not enough one arm golfers out there, you’re not going to do any good. So the market doesn’t care what you want, find what the market wants. So your job is to listen to all of your patients, listen to the doctors, listen to the community, what’s missing, your job is to fill the need. And if you do that, you’ll be successful in business. My favorite one, hope you guys watch Shark Tank, you guys have shark tech in the States. That’s shark tank with a my favorite one is the guy that turned up with the pad for guys shirts. So now that so you put up your stick to pads on the ROM so your shirt didn’t get all sweaty, there was his product. The Sharks wouldn’t touch it. I said I’m not really interested. And they said how many have you sold? I’ve been doing it for seven years now. I’ve sold about 500 so in seven years, and out the back the entity in there. So what are you gonna do now he said, Our, I believe in this, I’m gonna keep going I fell in love with this product, the market had already said they didn’t want to move on. So find the hungry market and satisfy that need. If you do that, you will be okay. And you see that lock county if people so they open a practice in, in a country town or regionally because they might have identified there’s a market for that service. So they’ve done well. But the part that missing is the available labor supply. Because there’s two drivers of every business available market available labor, you haven’t got enough labor, you’re going to be staffing that thing yourself for the rest of natural life. And that happens all the time. So be very aware, don’t, don’t fall in love with a product, fall in love with the market, what’s the desperate need in your community? solve that and you’ll be halfway there. And that’s that’s kind of what I did in my second my next career because I I knew help business owners struggle with business and finance and marketing and other things. And it happened to marry up with something I liked and was good at. So that was a fortunate thing. But you’ve got to find the hungry crowd first.
Yeah, do your research. If you don’t do your research first. You’re in big trouble.
I had a guy come to me once and he said, Paul, I want to open seven practices on the northern suburbs of Sydney That’s what he said to me in the seminar. I said oh is there is there enough market for that automatically sell so i think so he said he just he cuz he wanted to do it. Karen he wanted to open I saw Kenya available. I was a bit tired. Can you staff those seven practices? Will you find your start? I’ll just advertise. There’s a guy with his head in the sand. It’s not funny. But I think the key thing I want to do I want to do this. Now that’s okay, if that’s a passion project. But if you want to generate a revenue and a business successful and you can sell it down the track if that’s what you want to do, solve solve the desperate problem. Yeah, yeah,
turn it around. It’s not about you. It’s about you, but it’s not about you all the same time, right.
If you get married up, it’s great if you can find that that thing but be careful of what you do. So make sure there’s a hungry market for an audit this we found out in one of our practices, there was a real market for lymphedema treatment. So massive market lymphedema and we had a guy who knew all about it the therapist and knew all about it. So we got him doing the lymphedema program. It was great. But But don’t be Dora here didn’t get him to train everyone else on how to do you know what happened? The guy leaves. Three years after we’re still getting phone calls from people wanting lymphedema treatment and every time they rang it killed me. So Solve the desperate problem. Yes. But then protect yourself with the viable labor supply if you’re doing something like that.
Yeah, absolutely. That’s a great example. Okay, what’s number three. So we’ve got failing to understand the true role of your business falling in love with your product, your product number two, what’s number three,
we’ll do this falling in love or falling victim to our own perfectionist syndrome. I was probably fortunate, I had some good mentors early in my career, and they’d tell me, Roddy, it’s better to be 80% and out the door than 100%. And in the drawer. And it’s so true, we just worry so much about putting something out there, because it’s not quite perfect yet. Reed Hoffman, I think, was the founder of LinkedIn. one of the founders, he said, if you’re not embarrassed by the first version of your product, you’ve launched too late. If you’re not embarrassed by the first version of your product, you’ve launched too late. Meaning put your put something out there and you see if it’s got traction, is it going to get some market share? Is it going to work for me? If it does, then you can then do version two, then do version three. But so many health professionals I get so caught up in making it perfect. I just want to do this, I just want to finish this, I just want to do this. And they end up not doing it. They wait that long, and they just slowly implement. Maybe it’s because we’re analytical thinkers, we’re sometimes slow to implement, and we just, we drag the China bit. And I like this expression to, to the blind man, the one eyed man is king. But one of my mentors said to me, Roddy, you don’t have to be the best in the world. You just got to be the best in their world. Say there might be a nice specialist down the road, who’s who’s a superstar does all the courses and is on all the all the seminars and other things and you’ve got your own new program. That’s great. But don’t let that stop you from what you’re doing. Just be the best in your clients world at it. You don’t have to be as good as that guy. You just have to be the best in the client’s world. And, and that also, I think, Karen, sometimes maybe it comes from our universities that that we want to be anointed or we want to be awarded, or we want to wait for someone else to recognize me. Don’t Don’t wait to be anointed by your profession. Don’t that’s too slow, anoint yourself. Someone. Someone says to me, Roddy, who’s the best health business mentor in the world? Well, I want to do wait for the National Association of physical therapists to make the announcement I’m not going to wait for that I am. And I think we’re going to have some balls do that. But people take you at your own appraisal aren’t going away in? And if not, that’s your choice. But that’s it again, don’t wait to be annoyed because it’s just too slow to do it that way. So don’t fall victim to perfectionism because it’s just a curse
for us. Yeah, very, very common. Especially I think I see it more in women than men. Men will often center feel like I’m just gonna do it and see what happens and women are more like, okay, it needs to be like this, it needs to be perfect. And I think sometimes our women judged more harshly than their male counterparts for things. There aren’t as many women in leadership positions so you don’t have that person that looks like me in those leadership positions as a point of reference, and so I think oftentimes women tend to keep putting things off because it’s got to be as almost perfect before it goes out because we don’t want to get judged harshly on something. And I see that consistently. Again and again. And a lot of men will just throw shit out there and it’s like, yeah, this is fine. Who cares and women are like a
you got to remember littering once I was I did electric in the fitness industry years ago and in the in the personal training space. And I remember doing anatomy lecture one day to a group of trainers and I in the audience was my anatomy tutor from uni, like a superstar like this person, you everything about everything and I’m at the front talking anatomy and and it was a pivotal moment for me because I’m so self conscious about what I’m saying in front of this, this mentor. But no one asked her any questions. They all asked me the questions. I was at the front of the room. I had the clicker. I was in charge. I was the best in their world. She was the best in mind, but I was the best. There’s that’s it. I’ll leave all of you to make the comments about Gaza girls, I can’t say that sort of stuff. So knock yourself out cam
Yeah, yeah, I’m just that’s just what I’ve seen, you know, over and over again, is, is that women tend to be a little more hesitant at putting themselves out there. And I get it, you know, as someone who has and who does put themselves out there, the criticism is harsh people can be mean, mean spirited, especially when it comes to social media can be a little toxic and, and you are judged very harshly and people say really mean things. So you have to grow a thick skin, I think if you’re going to want stepping into kind of those leadership positions
that was published one of the key things, I think my management style of the business that you had to have a thick skin to work for us. I mean, maybe I was more suited to being an owner back then that I would be now I don’t think I’d be as quite as sensitive as I’d need to be now. Anyway, that’s if one of my mentors said to. And I love that when I say this, if you haven’t upset someone by midday every day. You haven’t said anything really important. What everyone’s gonna agree with you You don’t you don’t have different doesn’t have to agree with you. You just you haven’t you have the right to have your opinion in this, but I think you need to do you’d have to agree with me, that’s just what it is. But if everyone’s agreeing with you, are you really saying anything of any importance possum?
Right, right? Very true. Very true. You don’t want to surround yourself with Yes, people all the time, that’s for sure. Because then you’ll never move forward because you’re never kind of grow and challenge yourself. Okay, let’s, let’s move on to number four.
Number four, ineffective, non existent. And unsupervised internal systems. You we’ve seen it, we’ve seen it, countless times someone goes to a seminar or they or they get an idea and they launch it into their practice. And, and they seem so excited about it. But the team have seen this before they’ve seen you come in with an idea and they’ve seen you launch it and they know you’ll just it’ll blow over. Once you get you’ll see more patients and get busy so so that sometimes they do it for a while and you can see this owner because you’ll say to them, do you have for example, you have a follow up system in your practice? I think we did here we look we did do something like that. Ryan, are we still doing that follow up system so that they haven’t followed up and measured it. So one of the best things give you the tip, one of the single biggest and most effective things you could do in your practice is to tighten up the report of findings conversation. That’s that’s after I’ve done your history of January, your examination, and I’m saying what we’re going to do to fix you that’s the chiropractic wellness report the findings in their words, it’s the action plan or it’s our treatment plan, get get that script, right? Get that conversation, right? Write it down, sit the person next to you and write it down Mary to get you back running in that marathon in two weeks time. You need to see me three times a week for the next two weeks. I’ll reassess you then and we’ll get you ready for that race. How does that sound like that? Does that conversation that that currently is not done? Well in most practices? And and because I’m an analytical guy can often How do I measure that? How can I control that conversation. So I created an action plan a written plan. And, and the penny dropped for me when there is a number at the bottom. So the numbers at the bottom was how many how many sessions, how many times a week for how many weeks. So that’s three times a week for two weeks, I had a number six, so that person needs at least six sessions before the next assessment. So I then made it mandatory that every patient would walk out at the front counter with that sheet that would give it to the admin person who and would verbally hand over that patient current to get married back to her run in two weeks time she’s doing a marathon she’s gonna do it really well. She needs to make three appointments for the next three weeks for the next two weeks and we’ll get there admin to person books in in. And then I then got a spreadsheet that we created that has consults on plan. So that would be a six, the column next to it, consults booked. So you recommended six and how many were booked. Now if I if I then log into that spreadsheet and I see that my therapist has recommended six and a booking one so 616151 to one with it’s a one on that on that booking column. I’ve either got a therapist problem or I’ve got an admin problem. Has the therapist not been good enough to get the confidence in the patient or is the admin under pressure and hasn’t got time to book those sessions in advance. And you will know the dangers of a session by session appointment diary. It’s just it’s a recipe for disaster it’s but that’s that’s an example of a system Karen you’ve got to put in to your business that you can then measure and stay on top. And you’ll love this. So in true Polaroid style there was only one time in All of my practices where the therapist did not have to do one of those sheets written physical shit. And I get them all in a room and say guys, what’s the only time that you can get away without doing one of these things? And they’d say, the person need to go and see a specialist or I ran at a time or whatever else that said, Now none of those things. The only reason I’ll accept the no completion of this form is if the patient dies during the consultation and they’ve got a chuckle it’s a chocolate gets a check. I want to talk about it now. But there’s an element of truth to it. Everyone else gets one. Now that’s that’s the problem with most health businesses, we don’t enforce our systems, we don’t put them in and we don’t make them mandatory. One of the keys to business success, remove discretion at the operating level of your business. Remove discretion, remove the chance for seminar I was going to give them a plan but I didn’t think they needed it or the Garda see the surgeon or like, I want to look at the that report and say, Okay, what happened with Mrs. Johnson yesterday said news about Mrs. Johnson. She didn’t make it through the consultation. And the therapists were Hi, can I get it ready? And then I can say, Man, I’ve noticed Mrs. Jones didn’t get an action plan either. What’s happening here is, is something that I’m wanting to do not sinking in, is there, imbalance here? And if it happens a third time we’re gonna have a serious discussion. Now that’s that may be used multiple that’s hardcore. But
would you tolerate a therapist turning up without a shirt on? Would you tolerate that? horrifically bad breath? Would you tolerate them being late all the time? What are you going to tolerate? removed discretion?
Yeah, yeah, she just, Yep. Yep. That’s a great system. Yeah. So really making sure that you’ve got systems in place that work for your practice, because every practice is different. And so you have to know what works for you. What are the KPIs that work for your business?
And quints of non compliance? What if you don’t do it? Unfortunately, can we notice it now with with available library a bit short? Too many owners don’t enforce this systems because they worried the therapists will leave so they’re trapped they’re trapped because they can’t enforce this system. So what if they leave Well, what are they costing if they stay you know there’s a cost for them to stay you’re happy to where the cost make the decision. We’ve got a client in practice soldier now he’s got an admin person just off sorry, a therapist, but just might want follow that action plan system to the letter, but he’s got a labor supply issue. We know our numbers, we know what she’s worth to the practice. We just made a decision to tolerate it for the moment that we could jump on if one day but it’s not worth the fight because we’re gonna have trouble with that off. Better Off fighting our battles in the right order. But it’s a decision. It’s a strategic decision.
Yeah, yeah. makes sense to me. Okay, let’s move on to number five.
Number five, using your accountant to do your p&l for you. is a mistake because most accountants on average your account but assuming even give you a p&l, like most accountants, their job is to keep you out of out of jail and to make sure you pay enough tax and that’s pretty weird. But what we want to know is, is a down and dirty profit loss for your practice. We want to know take out all the dodgy expenses take out the trip you took to the conference in New York take out all that. Even the year there was a conference there, but it’s a bit dodgy like what take everything out of the car, all the other things that are legally claimable, but aren’t really required for the business, get a down and dirty profit loss on a calendar month basis. Revenue we build, this is what we spent a know your numbers every month, and you shouldn’t be able to wait for the end of the month to come to track your numbers. And one thing you must allocate Karen, you must have an owner consulting wage in there. Which is not the amount of money your accountant told you to take. It’s not the dividend. It’s a reflection of your consulting effort. So how you do that freedom school, so how many hours per week you’re at the practice, multiply that by what it would cost to replace you, as a therapist, assistant your replacement costs, that money is not changing hands, by the way, the accountants looking after that. But this is we’ve got that in our p&l as a reflection of your consulting time. Because I can tell you now from having done this a long time, the only way sometimes you can get over practice to drop their consulting is to show them a down and dirty profit loss and show them that it hasn’t changed or has improved if they dropped their consulting hours. Then you got it and you don’t do that with your accountants p&l because it’s a different spreadsheet, you got to deal with a down and dirty p&l. But because our natural recourse, Karen is to just consult more, whereas as a result of that we’re not mentoring our team. We’re not recruiting, we’re not marketing. We’re not with the kids, all these other things we’re not doing.
Right? Yeah, no, that makes perfect sense. Yeah, I yeah, yeah, it’s different. I mean, my accountant does do my p&l. But I also do monthly p&l is for myself. So on a month to month basis,
it can work if you’re if you’re doing a percentage of grossmith. But I just the problem with most therapists, we don’t know their personal contribution to consulting and the overall scheme of things and we’ve show owners if you if you cut your hours, 20 hours a week, we can maintain your profit. Would you be happy to do that and see it because they’re their natural recourse is to see more patients that just happens all the time. Sure. Anyway, can do it? He’s know the numbers, the numbers will set them free.
Yeah, absolutely. Absolutely. No, I like that. And so when you’re saying putting your consulting numbers in, you’re talking about not just the time that you’re with patients, but time that you’re working on the business as well. Or just time when you’re
just you’re just you’re face to face consulting time, because everything else is part of your profit margin. Right? Right. But the other thing is product and it’s the other stuff is discretionary. You You can do your marketing when you want you can cancel a staff track you can you can you’ve got freedom to that, but your patient list. That’s that’s the one that use you’re stuck in. So that’s when you would change your business. Got it? Yeah. And, and most of ours, we try and get that down to zero. We try and get your owner consulting wage to zero maintaining your profit, then they have discretion. They can go to work if they want to say they’re doing they’re seeing patients because they want to not because they have to. Yeah, that’s a differentiation. Not enough of us, Mike.
Got it. Okay, that makes sense. All right. So let’s go on to number two to go six.
ineffective recruitment systems is a is a classic problem. And I know what it is we just we take it personally if they don’t, if they leave we we don’t get the right people always stuff this recruitment stuffs a nightmare. And I think it comes back a lot of it. As an owner, you have to make make a big decision regarding your team. Do you want to be liked? Or do you want to be respected, to be liked, or to be respected. I believe too many health business owners worry so much about being liked by their team, they can’t have those difficult conversations, they don’t have the respect of the team. And you’re not always going to be like just accepted as an item of business. You know, there was going to be popular, you control the way ours you control the wages, you control everything in the business. It’s important to be liked all the time. And if you’re trying to be liked, it’s going to be very difficult for you. Everyone is replaceable, except that and if they’re not you want to make them replaceable. You need to think about the systems in a bit like my lymphedema God big mistake. I, I had an epiphany one night, I often have these epiphanies there. So there I am. And my admin, I had an admin superstar one of the practices and she knew everything. And she was so good everything she just did everything. And I had an I’m in there in bed one night, when I bought up right? What happens if something happens to Gina and I remember I couldn’t sleep the rest of night. So I rang Gina, June at nine o’clock in the morning, I want you to come in, I’ve got someone to replace you at front desk, I’ve got my camera, you’re going to show me everything. And we sat in the back room with the camera, show me how to do this show me how to do that show me and we just that we did that for a whole day. And I had all this stuff so if something happened you can watch the Gina file that someone can do. If you aren’t doing that you are you are in all sorts of trouble. So recruitment systems, people are replaceable, except they’re going to move on Don’t take it personally. One of my mentors, we did a recruitment training program recently and one guy said, Just accept the fact that people are gonna, your business is like a train journey. People are gonna get onto certain station, get a bit down the track and then they get off the train. That’s just that’s what this journey is like they’re not going to stay with you till the end of the line. Don’t expect them to that’s just just accept they will move on. And the final one and are running in the time, final one, not packaging your services, not packaging it into into an outcome driven solution. The bite write program for TMJ, the run marathon pain free program, whatever you do, we had a corrective orthopedic rehab program with exercise so name it something because once you are the only person that has that program, you can’t be compared on price. If I’m bringing around the practices and you’re charging 80 bucks and someone’s charging 75 you’re commoditizing yourself but If you’re the only person with the x y Zed migraine program, because no one else has got that you can’t put a price on that. So So you got to make sure you don’t you have to package your services as a solution driven outcome, not just as a session by session deal. If you do that you’re reducing the church have been caught up as a commodity. Now we’ve got time for one bonus mistake, I think. Yeah, all right. This is one bonus mistake. And too many owners do this. They, they think, well, they put a monetary value on their family time. They put a monetary value on their family time. Meaning I could finish at four o’clock in the afternoon. Or I could I could if I stay I’ll make an extra $1,000 whenever I stopped but but I’ll miss my daughter’s concert. There’s there’s a so we put a monetary value if I do that, it’ll cost me this. You just there’s some things in life, you can’t put a monetary value on. You just you can’t put a monetary value on your family time. And people who told me that it’s that it family time, I don’t have much but I have quality time. And again, I don’t want to guilt you into this stuff. But there’s no such thing as quality time with your family. Family time is quantity time. things just happen. When you’re around them. things just happen. I’m on. I’m on the back porch of my house. My second youngest daughter was about 17 on home a lot as I was on the on the back porch in she comes in she stands at the door. Not a crier young Jade. She’s a very, very stout young lady. And she I said okay, down, and she dissolves like just the tears coming up. Right? a Cadillac for five minutes. Yeah, Caden are just a few things happening at school done. Um, right now, as you took off, yeah. I couldn’t plan that.
I can’t, you can’t. You can’t plan that. That just happens because you’re around. And again, I’m not I’m not guilting you guys. Yes, you have bills to pay, they have other things to do. But the business is there to serve you. You do what you need to do to make sure your family is happy and fed and everything else but don’t put a monetary value on it. Because it’s it’s a it’s just not a fair comparison. You can’t price it. It’s just ridiculous to even think about it. Anyway. All right. Sorry to guilt everyone into something but that’s the deal. Now I’ve lost you can you muted yourself.
There’s a loud siren going by sighs just
could not go to Yes.
That was allowed one. Well, obviously edit this out. But I was like, I couldn’t even I couldn’t even It was so loud. Because it must have been like right in front of my apartment. So we’ll edit that out. So annoying. That’s that has not happened in a while that was allowed one. And didn’t I don’t even know what it was. Anyway. So we’ll just sort of I’ll do a little clap, and then we’ll start. So this helps me for editing. But uh, you’re killing me. I know, he’s, I don’t like it’s fine by me. You know, I don’t even realize he’s there. But okay. So all right, so we went through seven mistakes, plus a bonus, which is great. And, you know, if you weren’t taking notes, don’t worry, we’ll have all of these written out in the show notes to make it really easy for you and to follow along. But now, where can people find out more about you get some more resources so that they don’t make all these mistakes.
best place to start, we do a monthly demonstration of practice ology. It’s a webinar we do every month. And we’d basically show how our clients across 54 countries earning more, working less and enjoying their lives, even during a pandemic. So we talked about some of the principles to talk about today. And it’s really a very interactive demonstration of how we do it. So if you go to my practice, ology.com forge forward slash Litzy li Ts Ed, why obviously. So my practice ology.com forward slash, let’s see, you’ll get the you can log in and register for the next next session. And if you want to get a copy of the book, I wrote a book how to run a woman a practice, as Karen explained at the start. It’s not a it’s not a big book, I didn’t want to write it. It doesn’t make sense to have a massive journal for how to run a woman in practice. It’s got to be a woman’s book, you should read that in less than an hour. Just covers a lot of the action plans and the bookings and there’s great resources sample action plans you can get from the book If you just get to one minute practice.com forward slash book sales. So one minute practice.com forward slash book sales. And if you just put in the code, Karen Oh s for overseas. So if you’re not Australian, which I don’t imagine you will be if you’re not Australian, do Karen r West. And it’ll take 15 bucks off and you get it for $4.95 Australian which I think’s about $1 us. That’s a bit more than that. But it’s not it’s a pretty good deal. If you happen to be Australian, listen to it put in Karen, au, s t. So I’m going to practice.com forward slash Bob sales. Karen Oh s get it for if you’re if you’re outside Australia, or Karen a USD if you’re Australian, and you get that for $4.95. And we’ll post it out for you. And my social media platform is LinkedIn believer not I’m an old school, LinkedIn. So follow me on LinkedIn. Paul, right, Newcastle, I’d love to have a chat. And I hope you can join it for join us for a webinar and get some of those great resources from the book. And posted sorry, posters is a bit slow, I think we’ve covered but once you, once you buy the book, you do get the PDF of the book straightaway. And there is a second page, a link to all the resources and the action plans and all the scripts and stuff. So that’s perfect.
And we will have links to all of that at podcast at healthy, wealthy, smart, calm. So one link will take you to the webinar to the books and to your LinkedIn page. And before we wrap things up, I’ll ask you one last question. And it’s one that I asked everyone knowing where you are now in your life and in your business and in your practice. What would What advice would you give to your younger self?
Oh, you love this one? Okay. I would probably be a podiatrist or an optometrist. You’re sitting thinking, Okay, what are those things got in common? Well think about it. They’ve got a product arm. They’ve got a range of products, because I, I did what we talked about earlier, I became a physiotherapist because I wanted to be a physiotherapist. I didn’t know I could be limited in what I can sell our products. So if I could go my time again. podiatry, I would, but I don’t like feet. So maybe it’s a problem. optometry, I’d be okay. Maybe orthodontics? I’d want a product range. That would be that would be why don’t go and say all my diamonds done. Put a product range in your current business, if you can. That helps. But the idea of relying on your hands and trading time for dollars, I’d probably do differently.
Right? Well, great advice to your younger self, for sure. Thank you so much for Paul, for coming on and sharing seven mistakes that you’ve made and probably a lot of us who have been in business for more than a couple of years or more than a year have made and hopefully all the listeners out there you will not make those mistakes because we have covered them here. You’ve got them in your head. You’ll sign up for the webinar and you won’t make up and it’ll be clear sailing. Fingers crossed. So thanks, Paul, for coming on and sharing all of that with us. I appreciate it.
Absolute pleasure, your superstar. Thanks for having me.
Thank you and everyone. Thanks for listening, have a great couple of days and stay healthy, wealthy and smart.