On this episode of the Healthy Wealthy and Smart Podcast, Dr. Brett Kestenbaum joins me for Part 1 of our discussion on branding with social media and how to overcome fear that comes with broadening your career horizons. Brett Kestenbaum is the co-founder of NewGradPhysicalTherapy.com, a website that provides tools and resources to help the transition from student to practitioner, and CovalentCareers.com, a technology whose mission is to make on-demand employment for healthcare professionals possible. Brett is dedicated to helping physical therapists find success and fulfillment in their careers.
In this episode, we discuss:
-How to utilize online technology to build a community and leverage a greater audience
-Social media’s role in building a brand in your community
-Steps you can take to invest and build your website, develop copy and create a personal brand
-Overcoming mental roadblocks new graduates face in starting their businesses
-And so much more!
For new graduates, their own inner resistance to take risks and pursue opportunities can be their greatest hurdle. Brett believes, “Typically, that fear will stop people from taking any action in general.” Brett stresses to continue to push through the fear and take action because oftentimes, “That’s a barrier for everybody, and that’s your biggest opportunity that there is a barrier there.”
Regardless of the number of failures, successful entrepreneurs and practitioners attain the best opportunities through persistence. From Brett’s experience, his advice is, “I want to put myself out there as much as possible. And I want to stink as many times as possible. I want to sound like a goofy clown or whatever it may be as many times as possible. Because I know that one time—maybe—I will do something that will resonate with people and it will be a huge impact on my life and on my career.”
Young entrepreneurs often have insecurities about their ability to differentiate themselves and add value in the marketplace. Brett states, “The resistance is the part of the creative process that stops your from creating. It’s that question that comes up in your head. Am I good enough to create a blog post or is this blog post perfect? It’s the resistance that stops you from clicking the publish button.”
For more information on Brett:
Dr. Brett Kestenbaum is the co-founder of NewGradPhysicalTherapy.com, a website that provides tools and resources to help the transition from student to practitioner, and CovalentCareers.com, a technology whose mission is to make on-demand employment for healthcare professionals possible. Brett is dedicated to helping physical therapists find success and fulfillment in their careers.
Brett escaped the winters of his native New York, in order to attend grad school at NOVA Southeastern University in Ft. Lauderdale, Florida. He took a job at Scripps Mercy Hospital in San Diego following graduation. Brett is an avid golfer and has developed a new technology to help physical therapists find jobs, while studying lifestyle design. Shoot him an email if you want to play a round of golf!
Resources discussed on this show:
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